Building Your Business Brand Through Connected Marketing

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Name: Building Your Business Brand Through Connected Marketing
Date: April 12, 2017
Time: 9:00 AM - 11:00 AM EDT
Website: Register here
Event Description:
Small business marketing is more than the 4 Ps of Product, Price, Promotion and Physical Distribution. This session will explore all the elements of identifying and reaching your target audience through traditional and digital channels.
Sometimes when asked what is Marketing, the answer is Advertising. Think about your advertising as a total strategy, not just an isolated ad. Marketing is so much more.This slide shows the two views concerning the appropriateness and value of advertising.
Proponents argue that advertising and promotion:
  • Provide information
  • Encourages a higher standard of living
  • Creates jobs and helps new firms enter a market
  • Promotes competition in the marketplace
Critics argue that advertising and promotion:
  • Creates needs and wants among consumers
  • Is more propaganda than information
  • Promotes materialism, insecurity, and greed
Location:
Franklin County Chamber of Commerce office, 395 Main Street, Greenfield
Date/Time Information:
Wednesday, April 12, 9:00 to 11:00 a.m.
Contact Information:
413-785-0314
Fees/Admission:
Registration $5.00  Coffee and light Refreshment will be served.
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“Our Chamber membership is one of the important ways that we place value on our relationships with other business owners and with our community. “ Bruce Lessels, Zoar Outdoor
“Chamber membership helps keep my staff in contact with the local business community through their seminars and events.” – Michael Tucker, Greenfield Cooperative Bank
     
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