Building Your Business Brand Through Connected Marketing
Small business marketing is more than the 4 Ps of Product, Price, Promotion and Physical Distribution. This session will explore all the elements of identifying and reaching your target audience through traditional and digital channels.
Sometimes when asked what is Marketing, the answer is Advertising. Think about your advertising as a total strategy, not just an isolated ad. Marketing is so much more.This slide shows the two views concerning the appropriateness and value of advertising.
Proponents argue that advertising and promotion:
- Provide information
- Encourages a higher standard of living
- Creates jobs and helps new firms enter a market
- Promotes competition in the marketplace
- Creates needs and wants among consumers
- Is more propaganda than information
- Promotes materialism, insecurity, and greed
Date and Time
Wednesday Apr 12, 2017
9:00 AM - 11:00 AM EDT
Wednesday, April 12, 9:00 to 11:00 a.m.
Location
Franklin County Chamber of Commerce office, 395 Main Street, Greenfield
Fees/Admission
Registration $5.00 Coffee and light Refreshment will be served.
Website
Contact Information
413-785-0314
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