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DTSTART:20170412T130000Z
DTEND:20170412T150000Z
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SUMMARY:Building Your Business Brand Through Connected Marketing
DESCRIPTION:Small business marketing is more than the 4 Ps of Product\, Price\, Promotion and Physical Distribution. This session will explore all the elements of identifying and reaching your target audience through traditional and digital channels.\n\nSometimes when asked what is Marketing\, the answer is Advertising. Think about your advertising as a total strategy\, not just an isolated ad. Marketing is so much more.This slide shows the two views concerning the appropriateness and value of advertising.\n\nProponents argue that advertising and promotion:\n\n	Provide information\n	Encourages a higher standard of living\n	Creates jobs and helps new firms enter a market\n	Promotes competition in the marketplace\n\nCritics argue that advertising and promotion:\n\n\n	Creates needs and wants among consumers\n	Is more propaganda than information\n	Promotes materialism\, insecurity\, and greed
X-ALT-DESC;FMTTYPE=text/html:Small business marketing is more than the 4 Ps of Product\, Price\, Promotion and Physical Distribution. This session will explore all the elements of identifying and reaching your target audience through traditional and digital channels.<br />\nSometimes when asked what is Marketing\, the answer is Advertising. Think about your advertising as a total strategy\, not just an isolated ad. Marketing is so much more.This slide shows the two views concerning the appropriateness and value of advertising.<br />\nProponents argue that advertising and promotion:\n<ul>\n	<li>Provide information</li>\n	<li>Encourages a higher standard of living</li>\n	<li>Creates jobs and helps new firms enter a market</li>\n	<li>Promotes competition in the marketplace</li>\n</ul>\nCritics argue that advertising and promotion:\n\n<ul>\n	<li>Creates needs and wants among consumers</li>\n	<li>Is more propaganda than information</li>\n	<li>Promotes materialism\, insecurity\, and greed</li>\n</ul>\n
LOCATION:Franklin County Chamber of Commerce office\, 395 Main Street\, Greenfield
UID:e.2182.7266
SEQUENCE:3
DTSTAMP:20260517T165551Z
URL:https://chamber.franklincc.org/events/details/building-your-business-brand-through-connected-marketing-7266
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